Content management is about planning how you’re going to update your website. A good content strategy is about balancing frequent updates to keep your customers engaged with the other needs of your business. Semantic Design is always happy to continue playing an active part in updating your website but we also consider it our duty to make you as self-sufficient as possible.
Basic websites require a web designer to alter files on the web server to change a single word. This means websites which look like a good deal initially quickly prove to be the most expensive to upkeep, or quickly become out of date. At Semantic Design all the sites we create include a Content Management System, because no one should end up with a website they can’t update for reasons of budget.
A content management system (or CMS for short) allows you to update your own website using just a web browser. With a CMS you can change text, add images and upload documents without any specialist knowledge at all. Even if you intend to get us or an in-house specialist to update your site, having a CMS makes it quicker and easier to finish those updates. You might have several people involved in content updates, so with a CMS each can be given permissions for just the tasks you want them to.
A CMS also allows your customers to interact directly with your site; they can add themselves as a subscriber, have their own user profile and provide comments on your pages (which you can approve). Add-ons allow a CMS to form the basis of an e-commerce, booking or subscription-based website as required. With all these features ready to go, there’s no reason to limit yourself by not choosing a CMS-based website.
There are many content management systems available and we work with a selection that cover all the scenarios our clients require. For the majority of projects, we recommend WordPress as the best CMS for the job. The principal reasons for that are: